Profit: You make money when you buy, you realize it when you sell.

Objectives: Reaching the goal line, requires a goal line.

Risk: Know your thresholds ahead of time and signals for managing them.

Planning: Product/service can be delivered with different models.

Teaming: Teams or individuals can win. Sponsorship evolves.

Creativity: Fresh outlook opens pathways to stretch goals.

Priority: Know your problems/goals and the path toward fixing/attainment.

Talent: Focused commitment, loyalty, trust and alignment.

Measurement: Dedication to data driven actions.

Attainment: Equals rock solid plans and execution.

Correction: Required adjustment or redirection of resources.

Exploration: Stretch for new horizons.